Posted by in
Audi,
Auto News,
BMW,
GM,
Mercedes on 03 6th, 2012 |
Comments Off
Geneva: 2013 Mercedes-Benz A-Class
In the United States we don’t equate Mercedes-Benz with hatchbacks (or MPVs, or vans….) but in Europe it is a whole different story. Mercedes-Benzes are viewed as a much more The A- and B-Class lines have been important sellers for Mercedes, and they are taking on an even bigger importance in the future. The previous generations of these cars haven’t exactly been stunning in their levels of premium design and refinement. Mercedes has put an all-out effort into redesigning them, with an eye on entering the U.S market and gaining more share in Europe. According to Mercedes, this new aggressiveness begins with the name: “A is for Attack: the A-Class is a clear statement of the new dynamism of the Mercedes-Benz brand”, says Dieter Zetsche, Head of Mercedes-Benz Cars. “It [A-Class] is completely new, down to the last detail. In automotive development, it’s not often you get the chance to start with a clean sheet of paper. Our engineers and designers have made the very most of that opportunity.” An A-Class, with style. That is definitely a change. One of the defining features of the A-Class was its sandwich platform that was designed for safety and gave the car its unique, tall design. This time around that platform has been replaced with the new Mercedes Front Architecture (MFA) that the company plans to underpin a good portion of its future sales growth. The design of the A-Class stays remarkably true to the concept, and it continues with the brand’s new, sharper edged styling language. Premium elements such as the detailing and surfacing help to set it out from more plebeian hatchback models. If there is one area we aren’t feeling it is out back, where the car does little to establish an identy for itself. Still, it is very good looking and the new A-Class seems to have a luxury presence that the old one sorely lacked. There isn’t one element of stodginess to be found. The interior is similarly worlds apart. For a supposedly premium vehicle, the previous car didn’t come across that way. In stark comparison is the sporty cockpit design of the 2013 A-Class, which features circular gauges, contrast stitching, ambient lighting and upgraded materials. The optional integral seats are a design element...