Posted by Horisly in
Audi,
BMW on 04 18th, 2012 |
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MINI Inspired by Goodwood at world’s most famous store
The MINI Inspired by Goodwood is the most ambitious and luxurious special edition model the brand has ever launched. To celebrate delivery of the first customer cars, a single example is going on display in prime position at Harrods, the world’s most aspirational shopping destination. The MINI which takes inspiration from the design team at Rolls Royce Motor Cars, forms part of a specially created window display. It is also visible from inside the iconic Knightsbridge store, allowing shoppers, pedestrians and drivers on the busy Brompton Road to see it. The window features a beautiful manor house and gates, providing a quintessentially British backdrop to showcase the MINI. Inside Harrods, display screens provide information about the car, with a selection of swatches and samples of the premium interior trims used in the cabin. A member of staff from MINI’s flagship Park Lane showroom will be on hand so customers can find out more or even place an order. Highlighting the exclusive and limited edition nature of the MINI Inspired by Goodwood, the MINI logo and the words ‘1 of 1000’ will be projected on to the pavement outside the window every night. The scene will be on display for two weeks starting from Easter Sunday, 8 April. Guy Cheston, Harrods Director of Media Sale commented, “Harrods is delighted to be showcasing such an iconic British brand. The store attracts an average of 42,000 visitors every day from over 130 different countries every month. What better place than Harrods to showcase the most luxurious production MINI has ever built to a truly global audience.” The MINI Inspired by Goodwood is a special edition model like no other. Announced at last April’s Shanghai Motor Show, it brings together the unparalleled fun and character of MINI with the outstanding quality of materials and bespoke workmanship that come as standard with any Rolls-Royce Motor Car The dashboard, centre console, air vents, carpets, heated leather seats, roof lining, doors and interior cladding are all finished in the exclusive Rolls-Royce colour Cornsilk. The dashboard and door handle surfaces are of Walnut Burr, a premium wood trim bespoke to Rolls-Royce. No expense or attention to detail has been spared on the car. The roof linings, sun visors and rear storage...