Posted by Dahcredyns in
Hybrid Cars,
Hybrids on 05 3rd, 2012 |
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20 percent: Toyota’s hybrid car path to success embarrassing
Prelude to hybrid cars? Prius family second best seller for Toyota For the past two months Toyota has been the top retail brand in the US. During those last two months the Toyota Prius family has posted sharp increases in sales. For instance, up 126.9 percent in April compared to last April. In fact hybrids now represent nearly 20 percent of all Toyota US sales. Years ago, some automakers publicly mocked Toyota’s hybrid direction. Even recently, plug-in advocates have criticized Toyota for being slow to embrace lithium and plug-ins, as well as offering a plug-in with only 12 miles of EV range. Yet, last month, Toyota didn’t just crush the rest of the auto industry in terms of hybrid sales, but the plug-in Prius also outsold all other plug-ins. In terms of automakers that offer a full lineup of vehicles, Toyota is crushing the competition in terms of fleet fuel economy, including those early to market with plug-ins. So, in every way that a plug-in matters, Toyota is doing more, achieving more. Why don’t results matter? I understand people not liking Toyota for a lot of different reasons. They’re a foreign company. They’re anti-union. They’re not as reliable as people assume. While valid concerns, what have the Big 3 given America? Without question the Big 3 have provided massive jobs to the US, but at significant cost. Certainly it’s easy to blame Big Oil — rightly so — for so many of America’s problems, but Big Oil doesn’t build cars, nor most of the products that use oil. So, is it the peoples’ fault? For decades did the Big 3 only build what consumers wanted? Is that how Toyota got so big in the first place, copying the Big 3 design on cars? Being just like the Big 3, just without a Union? Fortunately, there have been a lot of positive changes in Detroit over the last several years. Nevertheless, in a country that has been greatly impacted by foreign oil dependence over the last few decades, it’s still pretty disappointing that America’s most important industry — although maybe not so today — did so little to lead America for so very long, despite its obvious leadership position. And it still doesn’t feel as if they’re doing enough.
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