It’s day #1 of the Ford Fiesta media preview and we have spent the entire day behind the wheel of the all-new Ford. I am wiped out. Yeah, we know, can’t post the driving impressions until Monday at 12:01 EST. However, we can share with you a ton of information about the American Fiesta. The car’s appearance is simply inspiring. Ford is going against the grain in every capacity with its new little flagship. From lime green to sky blue, the car comes in a wide array of great colors.   The starting price of the entry level Fiesta is $13,995 and the mid-level trim is $15,795. The base model has more horsepower (120 @ 6,350 rpm) than others in the competitive segment. The MPG also ranks at the front of the class. Ford has reported that 12 million Fiestas have been sold worldwide. Much of the U.S. draw to this car has come through its aggressive social media campaign called the Fiesta Movement. Ford also announced some additional news about its motorsports program and showcased an all-new rally car to be driven by Ken Block. So, the Fiesta isn’t being built to be an eco-box, it’s being developed as a global platform that will transcend from the street to the track. Ford’s marketing team also gave the media some other pieces of interesting news. The traditional buyer of this market segment has also changed (Honda Fit, Honda Civic, Mazda 3, Toyota Corolla). Once considered to be a kid’s segment, the segment has grown and nearly 24% of the current buyers make over $100,000 per year. So, they can afford bigger and better cars, but why Fiesta? Ford says: - Fuel efficient - Great value - Fun-to-drive We’ll leave the last bullet for Monday’s story when we can discuss the driving characteristics of this Fiesta. Meanwhile, feast your eyes on a few shots from today’s program! Posted by Mike Caudill, auto expert, NADAguides.com

 
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IT’S FIESTA TIME! The 2011 Ford Fiesta