Posted by Horisly in
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Object on 01 29th, 2012 |
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Exclusive Interview: Karim Habib, BMW Head of Exterior Design
At the recent Detroit Auto Show, BMWBLOG had the opportunity to interview Karim Habib, BMW’s Head of Exterior Designer. The 40-year old designer has been known as the creator of the new BMW 7 Series and CS Concept exterior design. On completing his design studies in California, Karim Habib held various posts in interior and exterior design before being appointed Team Leader, Advanced Design for the BMW Group. After a short stint at Mercedes-Benz, Habib returned as the head of the Exterior Design BMW Automobiles department. BMWBLOG: Which BMW product that you’ve worked on are you most proud of? Karim Habib: It’s always very difficult for me to point one out because the focus shifts, but I would say the new F30 3 Series. Even as a designer, when you know the car for years and then you see the car on the road for the first time, there are still elements that you discover right then. I’m still discovering it and feel more and more impressed about the 3 Series when you see the car on the street, so it’s probably one of the cars I like best. The new BMW 3 Series BMWBLOG: When it comes to the new 3 Series, can you tell us about the overall design and what BMW has done with the new F30 3 Series? Karim Habib: Generally, the 3 Series is obviously a very important car. The car has always been the leader in its category – so when we approach a car like that, we pay very close attention to the fact that we want to and we strive to still be the best. This car is a bit longer and a bit wider than the previous generation, and proportion-wise, I think we took a pretty good car and made it a little better. In terms of the design language we liked to play as well with sportiness and elegance. One major thing about the new 3 Series is the new front fascia – it’s the first time we’re introducing the headlights that connect to the kidneys. I believe we managed to do something that looks sportier – you have a directing graphic from one side to the other, which makes the car wider. You can see more chrome and have the feeling that the kidneys have a 3D effect, a sculpted one; we tried to make the car look more elegant, more luxurious. BMWBLOG: Speaking of the front fascia – we know about the air curtain technology, which contributes towards a drag coefficient...