Posted by Dahcredyns in
GM,
Hybrid Cars,
Hybrids on 01 19th, 2012 |
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Toyota Prius V: Why NiMH still matters and plug-ins don’t rule
Is it about perception or sales? Prius V extends Toyota’s battery dominance The other day I read some commentary regarding all the different cathode technologies being utilized in lithium ion batteries. This variety, it was suggested, demonstrates all the innovation now underway in the battery space, and the commentary concluded that Toyota, stuck on NiMH, was probably focused on the beta of battery technologies. How absurd, I thought, and the latest sale’s data on the Toyota Prius V just continues to demonstrate Toyota’s major advantage in the battery-powered space. Moreover, the idea that Toyota is dependent upon NiMH technology is provincial. Even Toyota knows NiMH has no future. Neither does the gasoline engine, but that isn’t stopping tens of millions gasoline-powered car sales per year, is it? Furthermore, the idea that Toyota couldn’t produce a series plug-in hybrid, a parallel plug-in hybrid, or a full battery electric vehicle to compete with most plug-ins now on the road is silly. In fact, the completely disruptive nature of today’s battery technologies proves Toyota’s NiMH point. Today’s battery technologies — ALL of them — are already irrelevant. All of them. So, what’s the rush into batteries that ultimately really have no future, especially in terms of today’s extremely disruptive lithium space? Besides, once a battery technology makes a giant leap forward, it’s still going to take massive scale — meaning widespread adoption by numerous automakers — to truly become mainstream. Nevertheless, automakers need to do something to counter Toyota’s green halo driven by the success of the Toyota Prius. Likewise, every automaker needs a serious chip in the battery space to drive innovation and to keep up perceptions. Still, oddly enough, even when it comes to plug-in perceptions, a majority of average consumers still think Toyota first, despite not one plug-in sale. Ultimately, no other automaker was willing to invest in NiMH. Everyone knew it wasn’t the future, even Toyota. But that wasn’t the point. Toyota used NiMH to help develop its Hybrid Synergy Drive — the same basic drive that powers Toyota’s hybrids, its upcoming plug-in hybrids,...