Posted by Dahcredyns in
Hybrid Cars,
Hybrids on 01 31st, 2012 |
Comments Off
Forget Camry sales: Could the Prius be Toyota’s next Corolla?
The world's best selling car Forget just US sales, let’s think worldwide Before the end of this decade, Toyota believes the Prius family will outsell the Camry. Whatever. Why not shoot for the moon? Within this decade, could a car like the Prius C help the family outsell the Corolla, and I mean in terms of total worldwide sales? I must admit even the idea of outselling the Camry first sounded a bit lofty to me, especially based upon today’s hybrid adoption rates, but Toyota has been pretty accurate with its hybrid forecasts for many years now, so I bet the Prius will top the Camry before the end of this decade. But the Corolla and its massive world-wide sales are another matter. In the recent past we’ve pitted the Toyota Prius C Versus non-hybrid compacts and subcompacts . Still, there is some gray area around whether the Prius C is a compact or a subcompact, for instance, and how this impacts pricing and perception. The C is larger than a Yaris, for instance, and offers the same total interior volume as a Corolla, but in hatchback form. So what’s the right comparison? Regardless, the sub-$19,000 C is fairly competitive against the competition, typically recovering its hybrid premium in just a few years, while offering a huge gasoline savings if owned long term. Add a gas spike or two and the Prius C really could be a bargain. And it was that kind of thinking — managing gasoline costs — that made the Toyota Corolla the world’s best selling car according to The Bottom Line . Obviously, however, the Corolla didn’t require a hybrid premium. It offered cheap upfront price and better long term fuel economy, and that’s a big difference this time around if the Prius is to eclipse the Corolla. But energy spikes are a lot more common this time around as well. Besides, even if the US taps Canadian oil sands, or fracks the hell of its massive shale supplies, I still bet the long term fossil fuel price story is inevitably higher. It’s simply going to be hard to move fast enough to offset rising worldwide demand for fossil fuels, and we’re certainly not moving that fast. Anyway, based on today’s gasoline prices, if you compare a comparably equipped Corolla to the Prius C, the long term Prius story...