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BMW Puts Another Bullet in the Supercar
An interesting interview surfaced from egmcartech.com , wherein they sat with BMW of North America’s M-Division Product Manager, Matt Russell. BMWBLOG has known Matt for some time, and we’ve always admired his passion for the brand and no nonsense focus on performance. The fact Matt owns and has in fact raced E30s only adds to his credibility. In his interview with emgcartech.com, Matt fired back when pressed about M’s intentions of building a supercar. Here, in part, is his rebuttal to the supercar question: “A lot of people come to me and ask, does M need a supercar? We’ve had the choice to do something like that that when we were planning the 1-Series M Coupe. Amongst its development, we all pondered: do we do a supercar as in a mid-engined wedge, or some super high-priced front-engined wedge?,” said Russell. “We’ve discussed these possibilities. But ultimately, we didn’t feel the need to make a very exclusive high-end supercar and we still don’t. I already firmly believe that we produce supercars, except that they’re two in one: an executive car with supercar performance. They are the essence of BMW M-Cars.” “The new M5 is undoubtedly a supercar from the driver’s seat. It can accelerate with a Lamborghini if not faster in some cases, it will brake with almost anything out there, and again, we like to build two cars in one: this is what M does. Nobody offers that perfect combination of a driver’s car and an executive car that you can use everyday. So technically, we already build supercars.” When pressed further about M building an Audi R8, Mercedes-Benz SLS AMG or Lexus LFA competitor, Matt responded to egmcartech.com, “I look at those cars in two different ways: cosmetically and at a performance stand point. Sure Lexus, Audi, Mercedes and Porsche all created supercars with a great deal of sex appeal. But I see our M cars as sexy too. Performance wise, they’re not doing anything that we haven’t already done in a two-door sports coupe or four-door sports sedan, thus there’s no huge performance breakthrough on those cars that we can’t create or sell at a lower price point. All of that said, we don’t think the BMW M buyer needs a super exclusive and super expensive car because of what they get from our current...