Posted by Horisly in
Audi,
BMW on 09 19th, 2011 |
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Editorial: What I Learned at the Frankfurt Auto Show
Frankfurt am Main – I brought the extra stout umbrella along knowing that Frankfurt am Main is the financial capitol of Europe and, given the uncertainty of the European economic union, it might be raining bankers in the financial district. Fortunately, I didn’t need the umbrella. And surprisingly, though financial doom and gloom dominated the headlines in the papers, it didn’t appear to be an undercurrent at the IAA. I suspect that German industry understands that if the Germans bolt from the Euro, or if their profligate partners do, it would spell a much stronger currency that the Germans would be tied to. That would increase the price of German goods and make them more difficult to sell, putting a great deal of pressure on the social fabric that has benefited from a strong manufacturing sector. So the Germans are in a tough spot. No one likes continually bailing out their spendthrift relatives, but the alternative may be tough to bear also. Expect a lot of grumbling from the German public – but behind the scenes, the politicians will work for a solution that makes economic sense. The Germans want to be good neighbors. But, again, in the 11 halls and miles of corridors of the Frankfurt Messe, not a discouraging word was heard by this journalist. Grumbling about the expanse of the fair grounds yes, but an upbeat mood was put forward by the automobile industry. The automobile is 125 years old, and there was a wonderful display of some very old cars in one of the halls. The Lohner-Porsche on display stands out as a harbinger from the past into the present. A massive electric vehicle, it was a highlight for students of automotive history. BMW’s past was represented by a 328 coupe and roadster. Often seen circulating the indoor track in Hall 11, the 328 was the car that cemented BMW’s reputation as an auto maker. The 328 was tied to the present by the new 6er, a stunning Grand Touring car in coupe and convertible trim. There was a 6er coupe sitting in the BMW Individual display. A sleek white exterior was matched to a dark tan and charcoal interior that utilized contrasting stitching in the leather, it was quite luxurious. And it appeared to have every available option. With the rest of the journalists otherwise occupied, I...