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BMW on 07 31st, 2011 |
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BMW i World Premiere Summary
Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very long time. Remember this date: July 29 th 2011. Location: Frankfurt, Germany. Topic: BMW i Future Mobility. This is the start of what history will most likely consider to be the first successful application of a zero-emissions platform by an automotive company that succeeded not only as an end product, but via its entire life-cycle from production to eventual upgrade and finally decommission. And it was at the hands of the BMW Group. I remember as a kid looking through magazines such as Popular Mechanics and Popular Science in the 90’s and reading articles describing, amongst other things, underwater super trains that would travel at insane speeds in a vacuum and connect continental Europe to North America. I recall thinking “man, I wish I could see that.” The recently unveiled BMW i3 and i8 carry a presence, an air of future tech about them that takes me back to when I was a kid, only this time, it is actually happening and taking place right in front of our own eyes. The future of mobility has been officially announced and even better, it exists, will be built and we will see it 2013-2014. No more talking, no more speculating, no more questions. The future is here and we are all witnesses to a major event within the automotive, mobility and sustainability sectors. “Design revolution.” Many companies from coffee machine makers to shoe manufacturers and car companies use these 2 words to describe their newest additions within their line-up. Many times, this is exaggerated and although changes can be seen, an “evolution” is more the case. With BMW i however, it really is a revolution in all sense of the word. Nothing that we’ve seen so far has even come close. The numbers speak for themselves, and so does the sheet-metal. Or in this case, extensive use of CFRP. And speaking of the numbers, here are some official figures for the BMW i3 and i8: BMW i3 BMW i8 With the i3, the goal is to meet the ever-increasing need for mobility in today’s ever expanding, larger and more populated cities and urban areas. However, the aim is to do it efficiently and in a sustainable manner. As such, the i3 is...