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The Continental: Speaking with Chrysler/Lancia’s Olivier Francois, Klaus Bischoff on VW Styling, and Germany’s (Sort of) Power Trip
Each week, our German correspondent slices and dices the latest rumblings, news, and quick-hit driving impressions from the other side of the pond. His byline may say Jens Meiners, but we simply call him . . . the Continental. At the Lancia Ypsilon international launch in Torino this week, I sat down with Chrysler and Lancia CEO Olivier Francois to discuss the merging brands’ strategy. The product portfolios of Lancia and Chrysler will be virtually identical, and there will be a clear market separation, he says. No market will offer both brands. The U.K. and Ireland, e.g., are going to be Chrysler markets, and therefore the Ypsilon, as well as the Delta, will be sold as Chryslers there. Neither of these models will be offered in the U.S., says Francois. The styling language will merge, with the grille of the Ypsilon serving as an indicator for future products. Francois wants to take Chrysler and Lancia upmarket: “We want to compete better with the imported European brands,” he says, explaining: “There is a share of Chrysler’s market that has gone to the imports. We want to own it again.” So will the next 200 be a 3-series competitor and the 300 a 5-series fighter? Yes, he says—not exclusively, but also. In fact, Lancia will somewhat pull up Chrysler: The interior of the 300C Executive Series is molded after the 300′s Lancia counterpart, the Thema. Europe won’t get a Thema V-8 with either of the 300′s V-8 engines: “The Thema is all about silence,” says Francois. On the other hand, Chrysler won’t offer the 300 in the U.S. with the V-6 turbo-diesel. But these variations are an option at a later stage: “We could consider it, but it is not in the plan right now.” An Imperial? “Possible, but not a priority.” What’s not happening is a station wagon; the segment, Francois feels, is dead. What about downsizing engines? Not happening immediately. “The U.S. market is about V-6 and V-8 engines,” Francois is convinced. Downsized, turbocharged fours will come with the next generation of compact and mid-size sedans as Chrysler integrates Fiat Group platforms. Meanwhile, the 200, which was shown as the Lancia Flavia concept at the Geneva auto show, will only be...