Posted by Maria Palma in
BMW on 05 31st, 2011 |
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BMWBLOG Visits BMW Classic
Munich, Germany – The last stop for me on Innovation Day was a walk from the FIZ on BMW-Allee to the BMW Classic facility. Located on Schleissheimerstrasse, the multi-story building houses pieces of the BMW collection that are not on display in the museum, corporate archives, and vehicle workshops. BMW Classic used to be called BMW Mobile Tradition and it was primarily an in-house restorer and maintainer of BMWs owned by the corporation. That role has changed however. As appears in the BMW Classic press release, “BMW Group Classic coordinates all the activities of the BMW Group which are associated with the history of the company, its products and three brands. The relevant classic activities of BMW, MINI and Rolls-Royce are unified under the auspices of BMW Group Classic. The platform is formed by the classic mainstays of museum, archives, club support and the BMW Centre, as well as event organisation and specific classic communication. Classics from the BMW Group’s own collection are not simply housed in the museum, they are on the road at events throughout the world. “The BMW Classic Centre has been available for friends of the BMW brand since autumn 2008. The big advantage for customers who take their vehicle to the original manufacturer is complete service from a single source. The Classic Centre possesses the theoretical knowledge of the vehicles, the technical know-how, the original BMW parts and the infrastructure necessary to integrate all these aspects systematically. Classics in immaculate condition have been sold since autumn 2010 alongside the service and restoration activities. ” So they now work on customer vehicles. And they have the resources to do that are better than any independent shop. They have the technicians, the parts, and the know-how (including their extensive archives) to restore pre-war, and more frequently, post-war BMWs. While the facility in Munich is limited in total space, they are rolling out the notion of a project “Customer Workshop” in other locations around the world in conjunction with top flight local facilities. And they not only work on classic road going cars and motorcycles, but racing vehicles also. But that building on Schleissheimer Strasse is still the heart of the enterprise. Herr Florian Moser was...